{"id":9504,"date":"2025-06-23T20:00:54","date_gmt":"2025-06-23T23:00:54","guid":{"rendered":"https:\/\/metropoleemfoco.com.br\/?p=9504"},"modified":"2025-06-23T20:00:54","modified_gmt":"2025-06-23T23:00:54","slug":"postos-de-combustiveis-ignoram-lei-e-exibem-precos-que-podem-enganar-consumidores-em-sp-veja-o-que-pode-e-o-que-nao-pode","status":"publish","type":"post","link":"http:\/\/metropoleemfoco.com.br\/?p=9504","title":{"rendered":"Postos de combust\u00edveis ignoram lei e exibem pre\u00e7os que podem enganar consumidores em SP; veja o que pode e o que n\u00e3o pode"},"content":{"rendered":"<div class=\"mc-article-header\">\n<div class=\"row content-head mc-column non-featured \">\n<div class=\"title\" data-block-type=\"title\" data-block-id=\"0\">\n<h1 class=\"content-head__title\">Postos de combust\u00edveis ignoram lei e exibem pre\u00e7os que podem enganar consumidores em SP; veja o que pode e o que n\u00e3o pode<\/h1>\n<\/div>\n<div class=\"medium-centered subtitle\">\n<h2 class=\"content-head__subtitle\">O g1 visitou postos na cidade de S\u00e3o Paulo que v\u00e3o na contram\u00e3o da legisla\u00e7\u00e3o do consumidor. Procon-SP destaca que consumidores que encontrarem irregularidades podem registrar uma den\u00fancia na plataforma digital do \u00f3rg\u00e3o. Marcas dizem que comunica\u00e7\u00e3o \u00e9 de responsabilidade das revendedoras, mas que orientam os postos sobre como expor os pre\u00e7os.<\/h2>\n<\/div>\n<\/div>\n<div><\/div>\n<div class=\"content__signa-share mc-column\">\n<div class=\"content__signature\">\n<div class=\"content-publication-data\">\n<div class=\"content-publication-data__text\">\n<p class=\"content-publication-data__from\" title=\"Gustavo Hon\u00f3rio\">Por\u00a0<a class=\"multi_signatures\" href=\"https:\/\/g1.globo.com\/autores\/gustavo-honorio\/\">Gustavo Hon\u00f3rio<\/a>, g1 SP\u00a0\u2014 S\u00e3o Paulo<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"glb-share-bar content__share-bar\">\n<div class=\"glb-share-bar_icons\">\n<div class=\"glb-share-bar_button-img\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mc-article-body\">\n<article>\n<div id=\"chunk-1fn08\">\n<div class=\"cxm-video-block mc-column  content-media content-video\" data-block-type=\"backstage-video\" data-block-id=\"2\">\n<div class=\"content-media__container content-media__container--codex-fallback\">\n<div class=\"content-video__bigger-player-description-fixer\">\n<article class=\"content-video\">\n<section class=\"content-video__video-container\">\n<div class=\"content-video__video\">\n<div class=\"content-video__placeholder\" data-video-id=\"13694625\"><img decoding=\"async\" class=\"content-video__placeholder__thumb\" title=\"Postos de combust\u00edveis ignoram lei e exibem pre\u00e7os que podem enganar consumidores\" src=\"https:\/\/s02.video.glbimg.com\/x240\/13694625.jpg\" alt=\"Postos de combust\u00edveis ignoram lei e exibem pre\u00e7os que podem enganar consumidores\" \/><\/div>\n<\/div>\n<\/section>\n<\/article>\n<\/div>\n<div class=\"bs-block-video__container\">\n<p class=\"codex-caption codex-caption--small\">Postos de combust\u00edveis ignoram lei e exibem pre\u00e7os que podem enganar consumidores<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"chunk-7ooqr\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"27\" data-block-id=\"3\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">Se voc\u00ea precisou abastecer o ve\u00edculo nos \u00faltimos tempos, \u00e9 bem prov\u00e1vel tenha se confundido com os pre\u00e7os exibidos nos pain\u00e9is e banners dos postos de gasolina.<\/p>\n<\/div>\n<\/div>\n<div class=\"wall protected-content\">\n<div id=\"chunk-4eifo\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"30\" data-block-id=\"5\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">Pagamento via Pix, d\u00e9bito, cr\u00e9dito, desconto por aplicativo, tag de ped\u00e1gio&#8230; S\u00e3o tantas varia\u00e7\u00f5es que fica dif\u00edcil entender e, em muitos casos, o consumidor pode acabar sendo induzido ao erro.<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-cu1aq\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"43\" data-block-id=\"6\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">Essa confus\u00e3o, no entanto, n\u00e3o \u00e9 por acaso. Muitos postos de combust\u00edveis em S\u00e3o Paulo t\u00eam desrespeitado a legisla\u00e7\u00e3o ao dar destaque maior para os pre\u00e7os promocionais e esconder o valor real, aquele que, por lei, deveria estar mais vis\u00edvel: o da bomba.<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-d73pc\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"27\" data-block-id=\"8\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">Entre janeiro de 2024 e maio de 2025, o Procon-SP registrou\u00a0<strong>1.466 autos de infra\u00e7\u00e3o<\/strong>\u00a0contra postos, sendo que\u00a0<strong>88<\/strong>\u00a0s\u00e3o relacionados \u00e0 precifica\u00e7\u00e3o diferenciada dos combust\u00edveis.<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-49e7l\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"22\" data-block-id=\"9\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">Marcas dizem que comunica\u00e7\u00e3o \u00e9 de responsabilidade das revendedoras, mas que orientam os postos sobre como expor os pre\u00e7os\u00a0<strong>(leia mais abaixo)<\/strong>.<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-4v29s\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"11\" data-block-id=\"10\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">O\u00a0<strong>g1<\/strong> visitou diversos estabelecimentos na capital e confirmou a pr\u00e1tica.<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-7sclj\">\n<div class=\"mc-column content-text active-extra-styles\" data-block-type=\"raw\" data-block-weight=\"76\" data-block-id=\"11\">\n<ul class=\"content-unordered-list\">\n<li>A legisla\u00e7\u00e3o\u00a0<strong>permite que postos cobrem pre\u00e7os diferentes<\/strong>\u00a0de acordo com a forma de pagamento (Pix, cr\u00e9dito, dinheiro etc);<\/li>\n<li>Mas\u00a0<strong><span class=\"highlight highlighted\">o pre\u00e7o com maior destaque no posto deve ser sempre o valor da bomba<\/span><\/strong>, o pre\u00e7o real, sem descontos;<\/li>\n<li>Esse valor deve ser exibido de forma clara, ostensiva e vis\u00edvel a dist\u00e2ncia,\u00a0<strong>para que o consumidor possa decidir sem precisar entrar<\/strong>\u00a0no estabelecimento;<\/li>\n<li>Mas muitos\u00a0<strong>postos est\u00e3o fazendo o contr\u00e1rio, especialmente os de bandeira<\/strong>;<\/li>\n<li><em>Confira abaixo<\/em>.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div id=\"chunk-fquhc\">\n<div class=\"mc-column content-text active-extra-styles\" data-block-type=\"raw\" data-block-weight=\"4\" data-block-id=\"12\">\n<div class=\"content-intertitle\">\n<h2>Exemplos em S\u00e3o Paulo<\/h2>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"chunk-akv52\">\n<div class=\"row medium-uncollapsed content-media content-photo\" data-block-type=\"backstage-photo\" data-block-id=\"13\">\n<div class=\" mc-column  content-media__container\">\n<div class=\"content-media-container glb-skeleton-box\">\n<figure class=\"content-media-figure\"><img decoding=\"async\" class=\"i-amphtml-fill-content i-amphtml-replaced-content\" src=\"https:\/\/s2-g1.glbimg.com\/znelQO_nyTp8h6QjlekXcTbJtGk=\/0x0:1054x564\/984x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_59edd422c0c84a879bd37670ae4f538a\/internal_photos\/bs\/2025\/A\/B\/XAj80NTn2MGZjsdXXUrA\/175027216841944.jpg\" sizes=\"(max-width: 1600px) 648px, 100vw\" srcset=\"https:\/\/s2-g1.glbimg.com\/v5iIgfhg3UsCM9VP1e-boAILUTk=\/0x0:1054x564\/1000x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_59edd422c0c84a879bd37670ae4f538a\/internal_photos\/bs\/2025\/A\/B\/XAj80NTn2MGZjsdXXUrA\/175027216841944.jpg 1000w, https:\/\/s2-g1.glbimg.com\/znelQO_nyTp8h6QjlekXcTbJtGk=\/0x0:1054x564\/984x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_59edd422c0c84a879bd37670ae4f538a\/internal_photos\/bs\/2025\/A\/B\/XAj80NTn2MGZjsdXXUrA\/175027216841944.jpg 984w, https:\/\/s2-g1.glbimg.com\/uoRRzPvbWBPmGR94_T5IY7Us0nU=\/0x0:1054x564\/640x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_59edd422c0c84a879bd37670ae4f538a\/internal_photos\/bs\/2025\/A\/B\/XAj80NTn2MGZjsdXXUrA\/175027216841944.jpg 640w, https:\/\/s2-g1.glbimg.com\/FzUn19If5iyHkGG9fYoNMxTmBa8=\/0x0:1054x564\/600x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_59edd422c0c84a879bd37670ae4f538a\/internal_photos\/bs\/2025\/A\/B\/XAj80NTn2MGZjsdXXUrA\/175027216841944.jpg 600w\" alt=\"Postos de combust\u00edveis em S\u00e3o Paulo \u2014 Foto: Gustavo Hon\u00f3rio\/g1\" \/><\/figure>\n<\/div>\n<p class=\"content-media__description  \">Postos de combust\u00edveis em S\u00e3o Paulo \u2014 Foto: Gustavo Hon\u00f3rio\/g1<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"chunk-jhui\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"42\" data-block-id=\"15\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">Ao longo de uma semana, o\u00a0<strong>g1<\/strong>\u00a0passou por dezenas de postos na Zona Sul da capital. A maioria dos postos deixam em destaque um grande painel de led com o pre\u00e7o promocional adotado pelo estabelecimento, seja via Pix ou aplicativo pr\u00f3prio.<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-apoh4\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"39\" data-block-id=\"16\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">No caso abaixo, o maior destaque fica por conta do painel fixado no teto, que mostra o pre\u00e7o praticado quando o pagamento \u00e9 feito no Pix. O valor de bomba est\u00e1 em um painel anal\u00f3gico que fica no ch\u00e3o.<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-fn5k8\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"19\" data-block-id=\"17\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">O\u00a0<strong>pre\u00e7o do etanol exibido no painel luminoso \u00e9 R$ 2,30 mais barato do que o valor de bomba<\/strong>:<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-4sml7\">\n<div class=\"row medium-uncollapsed content-media content-photo\" data-block-type=\"backstage-photo\" data-block-id=\"18\">\n<div class=\" mc-column  content-media__container\">\n<div class=\"content-media-container glb-skeleton-box\">\n<figure class=\"content-media-figure\"><img decoding=\"async\" class=\"i-amphtml-fill-content i-amphtml-replaced-content\" src=\"https:\/\/s2-g1.glbimg.com\/8Gmz7xu0lSPwa648YOe6LrmDn_g=\/0x0:1600x918\/984x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_59edd422c0c84a879bd37670ae4f538a\/internal_photos\/bs\/2025\/y\/n\/aYcX8GRAqDQEnvKrF4pg\/whatsapp-image-2025-06-18-at-16.25.51.jpeg\" sizes=\"(max-width: 1600px) 648px, 100vw\" srcset=\"https:\/\/s2-g1.glbimg.com\/_L6D1uYi3RVDcjhJ1xYA5c6GqHc=\/0x0:1600x918\/1000x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_59edd422c0c84a879bd37670ae4f538a\/internal_photos\/bs\/2025\/y\/n\/aYcX8GRAqDQEnvKrF4pg\/whatsapp-image-2025-06-18-at-16.25.51.jpeg 1000w, https:\/\/s2-g1.glbimg.com\/8Gmz7xu0lSPwa648YOe6LrmDn_g=\/0x0:1600x918\/984x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_59edd422c0c84a879bd37670ae4f538a\/internal_photos\/bs\/2025\/y\/n\/aYcX8GRAqDQEnvKrF4pg\/whatsapp-image-2025-06-18-at-16.25.51.jpeg 984w, https:\/\/s2-g1.glbimg.com\/qSJ5jK-WKKf5jGh7jzCySij2p9c=\/0x0:1600x918\/640x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_59edd422c0c84a879bd37670ae4f538a\/internal_photos\/bs\/2025\/y\/n\/aYcX8GRAqDQEnvKrF4pg\/whatsapp-image-2025-06-18-at-16.25.51.jpeg 640w, https:\/\/s2-g1.glbimg.com\/NSL6yC7QTXrYUIQw2RJumZ1v8cw=\/0x0:1600x918\/600x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_59edd422c0c84a879bd37670ae4f538a\/internal_photos\/bs\/2025\/y\/n\/aYcX8GRAqDQEnvKrF4pg\/whatsapp-image-2025-06-18-at-16.25.51.jpeg 600w\" alt=\"Posto de combust\u00edveis na Zona Sul de S\u00e3o Paulo \u2014 Foto: Gustavo Hon\u00f3rio\/g1\" \/><\/figure>\n<\/div>\n<p class=\"content-media__description  \">Posto de combust\u00edveis na Zona Sul de S\u00e3o Paulo \u2014 Foto: Gustavo Hon\u00f3rio\/g1<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"chunk-cnmva\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"15\" data-block-id=\"20\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">Abaixo, em dois postos com a mesma bandeira h\u00e1 casos diferentes de desrespeito \u00e0 legisla\u00e7\u00e3o.<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-4ev01\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"30\" data-block-id=\"21\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">\u00c0 esquerda, um caso semelhante ao do primeiro exemplo, onde a placa de led em destaque mostra o pre\u00e7o com desconto no aplicativo, valor menor em rela\u00e7\u00e3o ao de bomba.<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-9dl8n\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"13\" data-block-id=\"22\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">\u00c0 direita, o painel de led instalado no ch\u00e3o transicionava entre duas artes:<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-fgfa9\">\n<div class=\"mc-column content-text active-extra-styles\" data-block-type=\"raw\" data-block-weight=\"63\" data-block-id=\"23\">\n<ul class=\"content-unordered-list\">\n<li>A primeira d\u00e1 destaque ao pre\u00e7o com desconto no aplicativo e traz uma s\u00e9rie de informa\u00e7\u00f5es em letras mi\u00fadas, como a de que o valor do desconto \u00e9 limitado a R$ 5,34;<\/li>\n<li>A segunda mostra pre\u00e7os de app e de bomba do mesmo tamanho, mas o pre\u00e7o de bomba aparece com uma combina\u00e7\u00e3o de cores que dificulta a visualiza\u00e7\u00e3o por parte do motorista.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div id=\"chunk-6it50\">\n<div class=\"row medium-uncollapsed content-media content-photo\" data-block-type=\"backstage-photo\" data-block-id=\"24\">\n<div class=\" mc-column  content-media__container\">\n<div class=\"content-media-container glb-skeleton-box\">\n<figure class=\"content-media-figure\"><img decoding=\"async\" class=\"i-amphtml-fill-content i-amphtml-replaced-content\" src=\"https:\/\/s2-g1.glbimg.com\/7k_AzkayJc30_brTLone0VfLI_A=\/0x0:783x523\/984x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_59edd422c0c84a879bd37670ae4f538a\/internal_photos\/bs\/2025\/Z\/L\/fV5uG2R4itBoIaAxVmww\/1750276376504647.jpg\" sizes=\"(max-width: 1600px) 648px, 100vw\" srcset=\"https:\/\/s2-g1.glbimg.com\/vHkq95rLSyZonehUS0-9y8x5zz4=\/0x0:783x523\/1000x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_59edd422c0c84a879bd37670ae4f538a\/internal_photos\/bs\/2025\/Z\/L\/fV5uG2R4itBoIaAxVmww\/1750276376504647.jpg 1000w, https:\/\/s2-g1.glbimg.com\/7k_AzkayJc30_brTLone0VfLI_A=\/0x0:783x523\/984x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_59edd422c0c84a879bd37670ae4f538a\/internal_photos\/bs\/2025\/Z\/L\/fV5uG2R4itBoIaAxVmww\/1750276376504647.jpg 984w, https:\/\/s2-g1.glbimg.com\/P71A5Se_jWnQiyBZYUYFN1Tq_RY=\/0x0:783x523\/640x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_59edd422c0c84a879bd37670ae4f538a\/internal_photos\/bs\/2025\/Z\/L\/fV5uG2R4itBoIaAxVmww\/1750276376504647.jpg 640w, https:\/\/s2-g1.glbimg.com\/Mi_nY1YWJVao1qMPBcxYidfHqSo=\/0x0:783x523\/600x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_59edd422c0c84a879bd37670ae4f538a\/internal_photos\/bs\/2025\/Z\/L\/fV5uG2R4itBoIaAxVmww\/1750276376504647.jpg 600w\" alt=\"Posto de combust\u00edveis na Zona Sul de S\u00e3o Paulo \u2014 Foto: Gustavo Hon\u00f3rio\/g1\" \/><\/figure>\n<\/div>\n<p class=\"content-media__description  \">Posto de combust\u00edveis na Zona Sul de S\u00e3o Paulo \u2014 Foto: Gustavo Hon\u00f3rio\/g1<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"chunk-8iaip\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"52\" data-block-id=\"26\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">No caso abaixo, o posto deixou uma placa em destaque a poucos metros da avenida. Em letras mi\u00fadas, h\u00e1 a informa\u00e7\u00e3o de que o valor mostrado \u00e9 v\u00e1lido somente para pagamentos no Pix. J\u00e1 o pre\u00e7o da bomba \u00e9 mostrado em uma placa menor, que pode ser vista ao fundo da foto.<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-qdo4\">\n<div class=\"row medium-uncollapsed content-media content-photo\" data-block-type=\"backstage-photo\" data-block-id=\"27\">\n<div class=\" mc-column  content-media__container\">\n<div class=\"content-media-container glb-skeleton-box\">\n<figure class=\"content-media-figure\"><img decoding=\"async\" class=\"i-amphtml-fill-content i-amphtml-replaced-content\" src=\"https:\/\/s2-g1.glbimg.com\/L9dlKAmappEnu1mr1I2QuDztMUo=\/0x0:2826x2263\/984x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_59edd422c0c84a879bd37670ae4f538a\/internal_photos\/bs\/2025\/B\/4\/RaUubMQEiTQKctpdOfjg\/20250617-142144..jpg\" sizes=\"(max-width: 1600px) 648px, 100vw\" srcset=\"https:\/\/s2-g1.glbimg.com\/OwYobuQVIPBP6EjzntblWM811qw=\/0x0:2826x2263\/1000x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_59edd422c0c84a879bd37670ae4f538a\/internal_photos\/bs\/2025\/B\/4\/RaUubMQEiTQKctpdOfjg\/20250617-142144..jpg 1000w, https:\/\/s2-g1.glbimg.com\/L9dlKAmappEnu1mr1I2QuDztMUo=\/0x0:2826x2263\/984x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_59edd422c0c84a879bd37670ae4f538a\/internal_photos\/bs\/2025\/B\/4\/RaUubMQEiTQKctpdOfjg\/20250617-142144..jpg 984w, https:\/\/s2-g1.glbimg.com\/G5e4HEDBTeNONehd4SLfzPAD3DY=\/0x0:2826x2263\/640x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_59edd422c0c84a879bd37670ae4f538a\/internal_photos\/bs\/2025\/B\/4\/RaUubMQEiTQKctpdOfjg\/20250617-142144..jpg 640w, https:\/\/s2-g1.glbimg.com\/nUkTBHu9Hgko3RrjdXmFbSMdQHA=\/0x0:2826x2263\/600x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_59edd422c0c84a879bd37670ae4f538a\/internal_photos\/bs\/2025\/B\/4\/RaUubMQEiTQKctpdOfjg\/20250617-142144..jpg 600w\" alt=\"Posto de combust\u00edveis na Zona Sul de S\u00e3o Paulo \u2014 Foto: Gustavo Hon\u00f3rio\/g1\" \/><\/figure>\n<\/div>\n<p class=\"content-media__description  \">Posto de combust\u00edveis na Zona Sul de S\u00e3o Paulo \u2014 Foto: Gustavo Hon\u00f3rio\/g1<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"chunk-3d2m0\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"33\" data-block-id=\"28\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">A pr\u00e1tica de destacar pre\u00e7os promocionais e omitir o valor real est\u00e1 t\u00e3o disseminada entre postos com bandeira que alguns\u00a0<strong>estabelecimentos sem bandeira passaram a usar justamente o contr\u00e1rio como estrat\u00e9gia de marketing<\/strong>.<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-1oa00\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"32\" data-block-id=\"29\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">No caso abaixo, o posto faz quest\u00e3o de exibir v\u00e1rios letreiros com a mensagem &#8220;Pre\u00e7o \u00fanico&#8221;. Um painel de led fixado no teto refor\u00e7a: &#8220;Pre\u00e7o \u00fanico. O dia todo. A semana inteira&#8221;.<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-7qkmg\">\n<div class=\"row medium-uncollapsed content-media content-photo\" data-block-type=\"backstage-photo\" data-block-id=\"31\">\n<div class=\" mc-column  content-media__container\">\n<div class=\"content-media-container glb-skeleton-box\">\n<figure class=\"content-media-figure\"><img decoding=\"async\" class=\"i-amphtml-fill-content i-amphtml-replaced-content\" src=\"https:\/\/s2-g1.glbimg.com\/fBJcTn1nC4lHJ73akvFQKxtNh4g=\/0x0:1358x916\/984x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_59edd422c0c84a879bd37670ae4f538a\/internal_photos\/bs\/2025\/l\/i\/1uDBENQU6zYlDAPm59wQ\/captura-de-tela-2025-06-18-181257.jpg\" sizes=\"(max-width: 1600px) 648px, 100vw\" srcset=\"https:\/\/s2-g1.glbimg.com\/cOCHUMMhtKWSZSZ5RAgRA4HpStA=\/0x0:1358x916\/1000x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_59edd422c0c84a879bd37670ae4f538a\/internal_photos\/bs\/2025\/l\/i\/1uDBENQU6zYlDAPm59wQ\/captura-de-tela-2025-06-18-181257.jpg 1000w, https:\/\/s2-g1.glbimg.com\/fBJcTn1nC4lHJ73akvFQKxtNh4g=\/0x0:1358x916\/984x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_59edd422c0c84a879bd37670ae4f538a\/internal_photos\/bs\/2025\/l\/i\/1uDBENQU6zYlDAPm59wQ\/captura-de-tela-2025-06-18-181257.jpg 984w, https:\/\/s2-g1.glbimg.com\/m66eoDazBKFGlFthmCkVGsaayQ4=\/0x0:1358x916\/640x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_59edd422c0c84a879bd37670ae4f538a\/internal_photos\/bs\/2025\/l\/i\/1uDBENQU6zYlDAPm59wQ\/captura-de-tela-2025-06-18-181257.jpg 640w, https:\/\/s2-g1.glbimg.com\/Zf_CjeS3jnfIgTClhltTz-HIPjk=\/0x0:1358x916\/600x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_59edd422c0c84a879bd37670ae4f538a\/internal_photos\/bs\/2025\/l\/i\/1uDBENQU6zYlDAPm59wQ\/captura-de-tela-2025-06-18-181257.jpg 600w\" alt=\"Posto de combust\u00edveis na Zona Sul de S\u00e3o Paulo \u2014 Foto: Gustavo Hon\u00f3rio\/g1\" \/><\/figure>\n<\/div>\n<p class=\"content-media__description  \">Posto de combust\u00edveis na Zona Sul de S\u00e3o Paulo \u2014 Foto: Gustavo Hon\u00f3rio\/g1<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"chunk-b2j4r\">\n<div class=\"mc-column content-text active-extra-styles\" data-block-type=\"raw\" data-block-weight=\"8\" data-block-id=\"32\">\n<div class=\"content-intertitle\">\n<h2>\u274c O que os postos n\u00e3o podem fazer<\/h2>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"chunk-85cvf\">\n<div class=\"mc-column content-text active-extra-styles\" data-block-type=\"raw\" data-block-weight=\"112\" data-block-id=\"33\">\n<ul class=\"content-unordered-list\">\n<li><strong>Dar destaque ao pre\u00e7o promocional e esconder o pre\u00e7o real: o<\/strong>\u00a0valor exibido com maior destaque no posto deve ser o da bomba, ou seja, o pre\u00e7o cheio, sem descontos. Isso est\u00e1 previsto no Decreto Federal 10.634\/2021;<\/li>\n<li><strong>Omitir informa\u00e7\u00f5es sobre as condi\u00e7\u00f5es do desconto:\u00a0<\/strong>sempre que houver um pre\u00e7o promocional, o posto deve informar, de forma vis\u00edvel, o pre\u00e7o real (sem descontos), o pre\u00e7o com desconto e o valor do desconto aplicado;<\/li>\n<li><strong>Exibir o pre\u00e7o real com letras pequenas, em local de dif\u00edcil visualiza\u00e7\u00e3o ou com baixa legibilidade:\u00a0<\/strong>segundo o C\u00f3digo de Defesa do Consumidor, o pre\u00e7o precisa estar claro, correto e facilmente leg\u00edvel antes mesmo de o motorista entrar no posto.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div id=\"chunk-3imj5\">\n<div class=\"mc-column content-text active-extra-styles\" data-block-type=\"raw\" data-block-weight=\"14\" data-block-id=\"35\">\n<blockquote class=\"content-blockquote theme-border-color-primary-before\"><p>Consumidores que encontrarem irregularidades podem registrar uma den\u00fancia na plataforma digital do Procon:\u00a0<a class=\"\" href=\"https:\/\/consumidor2.procon.sp.gov.br\/login\" target=\"_blank\" rel=\"noopener\">www.procon.sp.gov.br<\/a><\/p><\/blockquote>\n<\/div>\n<\/div>\n<div id=\"chunk-8okis\">\n<div class=\"mc-column content-text active-extra-styles\" data-block-type=\"raw\" data-block-weight=\"7\" data-block-id=\"36\">\n<div class=\"content-intertitle\">\n<h2>\u2705 O que os postos podem fazer<\/h2>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"chunk-a8mnq\">\n<div class=\"mc-column content-text active-extra-styles\" data-block-type=\"raw\" data-block-weight=\"58\" data-block-id=\"37\">\n<ul class=\"content-unordered-list\">\n<li><strong>Dar descontos conforme a forma de pagamento<\/strong>: a Lei Federal 13.455\/2017 permite que o posto ofere\u00e7a valores distintos dependendo do meio de pagamento \u2014 como dinheiro, Pix, cart\u00e3o de d\u00e9bito, cr\u00e9dito ou aplicativo de fidelidade;<\/li>\n<li><strong>Oferecer descontos vinculados a aplicativos ou formas espec\u00edficas de pagamento:\u00a0<\/strong>essa pr\u00e1tica \u00e9 permitida desde que as condi\u00e7\u00f5es sejam claras e previamente informadas.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div id=\"chunk-341v1\">\n<div class=\"mc-column content-text active-extra-styles\" data-block-type=\"raw\" data-block-weight=\"5\" data-block-id=\"38\">\n<div class=\"content-intertitle\">\n<h2>O que dizem as marcas<\/h2>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"chunk-tasr\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"1\" data-block-id=\"39\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\"><strong>Ra\u00edzen\/Shell<\/strong><\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-8536a\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"105\" data-block-id=\"40\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\"><em>&#8220;A Ra\u00edzen, licenciada da marca Shell, esclarece que a opera\u00e7\u00e3o dos postos revendedores \u2013 incluindo as comunica\u00e7\u00f5es e informa\u00e7\u00f5es presentes nos estabelecimentos \u2013 \u00e9 de responsabilidade exclusiva dos revendedores, n\u00e3o possuindo a distribuidora de combust\u00edveis qualquer tipo de inger\u00eancia na opera\u00e7\u00e3o. N\u00e3o obstante, a Ra\u00edzen disponibiliza materiais orientativos para toda a revenda Shell acerca da exposi\u00e7\u00e3o de pre\u00e7o nos postos, seguindo todas as diretrizes e obriga\u00e7\u00f5es presentes no C\u00f3digo de Defesa do Consumidor e demais legisla\u00e7\u00f5es que regulam o tema. A empresa refor\u00e7a que preza pelo cumprimento das leis e pelos mais altos padr\u00f5es de qualidade e conformidade em toda a rede de postos Shell&#8221;.<\/em><\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-32r3i\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"1\" data-block-id=\"41\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\"><strong>Vibra\/Petrobras<\/strong><\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-b4r8b\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"103\" data-block-id=\"42\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\"><em>&#8220;A Vibra reafirma seu compromisso com a comunica\u00e7\u00e3o clara, transparente e alinhada \u00e0s normas vigentes. Para isso, disponibiliza materiais e orienta\u00e7\u00f5es oficiais por meio de seus canais de relacionamento, com o objetivo de apoiar seus revendedores e franqueados na correta divulga\u00e7\u00e3o das informa\u00e7\u00f5es ao consumidor. A empresa adota padr\u00f5es de comunica\u00e7\u00e3o que promovem clareza e uniformidade, e recomenda fortemente sua aplica\u00e7\u00e3o em todos os pontos de venda da bandeira. A apresenta\u00e7\u00e3o dos pre\u00e7os ao consumidor deve seguir a legisla\u00e7\u00e3o aplic\u00e1vel, e a Vibra atua ativamente para que seus parceiros estejam alinhados a essas diretrizes, contribuindo para uma experi\u00eancia de consumo segura e transparente&#8221;.<\/em><\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-ddc6d\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"1\" data-block-id=\"44\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\"><strong>Ipiranga<\/strong><\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-d67u4\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"24\" data-block-id=\"45\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">A Ipiranga reitera seu compromisso com a transpar\u00eancia, o respeito ao consumidor e o cumprimento das normas que regem o mercado de combust\u00edveis.<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-6adl1\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"30\" data-block-id=\"46\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">A companhia orienta, continuamente, seus revendedores, respons\u00e1veis pela opera\u00e7\u00e3o dos postos, a adotarem pr\u00e1ticas alinhadas \u00e0 legisla\u00e7\u00e3o vigente e \u00e0s suas diretrizes; e refor\u00e7a esse compromisso em seus contratos.<\/p>\n<p>Fonte: G1<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Postos de combust\u00edveis ignoram lei e exibem pre\u00e7os que podem enganar consumidores em SP; veja o que pode e o<\/p>\n","protected":false},"author":1,"featured_media":9517,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[1],"tags":[],"class_list":["post-9504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geral"],"_links":{"self":[{"href":"http:\/\/metropoleemfoco.com.br\/index.php?rest_route=\/wp\/v2\/posts\/9504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/metropoleemfoco.com.br\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/metropoleemfoco.com.br\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/metropoleemfoco.com.br\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/metropoleemfoco.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9504"}],"version-history":[{"count":1,"href":"http:\/\/metropoleemfoco.com.br\/index.php?rest_route=\/wp\/v2\/posts\/9504\/revisions"}],"predecessor-version":[{"id":9518,"href":"http:\/\/metropoleemfoco.com.br\/index.php?rest_route=\/wp\/v2\/posts\/9504\/revisions\/9518"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/metropoleemfoco.com.br\/index.php?rest_route=\/wp\/v2\/media\/9517"}],"wp:attachment":[{"href":"http:\/\/metropoleemfoco.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/metropoleemfoco.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9504"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/metropoleemfoco.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}