{"id":13436,"date":"2026-03-15T20:09:36","date_gmt":"2026-03-15T23:09:36","guid":{"rendered":"http:\/\/metropoleemfoco.com.br\/?p=13436"},"modified":"2026-03-18T18:27:44","modified_gmt":"2026-03-18T21:27:44","slug":"13436","status":"publish","type":"post","link":"http:\/\/metropoleemfoco.com.br\/?p=13436","title":{"rendered":"Organiza\u00e7\u00e3o espera que 20 mil pessoas passem pela SP House at\u00e9 18 de mar\u00e7o"},"content":{"rendered":"<header class=\"group\/header group mx-auto box-border flex w-full max-w-full flex-col gap-4 pb-4 md:border-b md:border-neutral-200 [&amp;_.gallery]:-mx-4 [&amp;_.gallery]:outline [&amp;_.gallery]:outline-2 [&amp;_.gallery]:outline-neutral-950 [&amp;_.gallery]:lg:-mx-0 [&amp;_.gallery]:lg:outline-none\">\n<div class=\"flex w-full flex-col gap-4\">\n<div class=\"border-b pb-4 lg:border-b-0 lg:pb-0\" tabindex=\"1\">\n<h1 class=\"font-bold text-3xl lg:text-4xl\" data-single-title=\"true\">Governo de S\u00e3o Paulo projeta mais de R$ 170 milh\u00f5es em neg\u00f3cios no SXSW<\/h1>\n<\/div>\n<div tabindex=\"2\">\n<h2 class=\"text-lg font-normal group-[.isActiveSource]:text-xl\" data-single-excerpt=\"true\">Organiza\u00e7\u00e3o espera que 20 mil pessoas passem pela SP House at\u00e9 18 de mar\u00e7o<\/h2>\n<\/div>\n<\/div>\n<div class=\"flex w-full flex-col gap-1\" data-single-author=\"true\"><span class=\"text-sm font-normal\"><span class=\"font-medium text-sm\">Giovanna Riato, do Estad\u00e3o Conte\u00fado<\/span><\/span><time class=\"text-sm font-normal text-neutral-400\" datetime=\"2026-03-15T08:29:15Z\"><span class=\"timestamp__date\">15\/03\/26 \u00e0s 08:29<\/span><span class=\"timestamp__divisor\">\u00a0|\u00a0<\/span><span class=\"timestamp__modified\">Atualizado\u00a015\/03\/26 \u00e0s 08:30<\/span><\/time><\/div>\n<div class=\"h-auto w-fit cursor-pointer group-has-[.featuredImage]:w-full group-has-[.gallery]:w-full group-has-[.mosaic-large]:w-full group-has-[.mosaic-small]:w-fit [#gut-square_&amp;]:w-full [#gut-square_&amp;]:lg:w-fit [#gut-trio_&amp;]:w-full [#manchete-section-one_&amp;]:h-full [#manchete-section-one_&amp;]:w-full\" tabindex=\"0\" role=\"button\" aria-controls=\"modal-content\" aria-expanded=\"false\" aria-haspopup=\"true\">\n<div class=\"group\/featureImage featuredImage relative w-full\" data-image=\"true\">\n<div class=\"fullScreenButton absolute right-0 z-20 mr-2 mt-2 size-6 rounded-sm bg-red-600 p-0 hover:bg-red-500 sm:p-1 md:mr-4 md:mt-4 md:size-8\"><\/div>\n<figure class=\"group\/featureImage featuredImage relative z-10 mb-4 flex shrink flex-col gap-2\">\n<div class=\"featuredImage--image z-10 -mx-4 flex items-center justify-center bg-neutral-950 lg:mx-0 lg:overflow-hidden lg:rounded-lg\"><picture class=\"flex object-cover overflow-clip w-full aspect-video\"><source srcset=\"https:\/\/admin.cnnbrasil.com.br\/wp-content\/uploads\/sites\/12\/2026\/03\/Fachada-SP-House-SXSW-2026-1024x576-1.jpeg?w=1200&amp;h=900&amp;crop=0\" media=\"(min-width: 1024px)\" \/><source srcset=\"https:\/\/admin.cnnbrasil.com.br\/wp-content\/uploads\/sites\/12\/2026\/03\/Fachada-SP-House-SXSW-2026-1024x576-1.jpeg?w=849&amp;h=477&amp;crop=0\" media=\"(min-width: 768px)\" \/><img loading=\"lazy\" decoding=\"async\" class=\"flex size-full object-cover\" src=\"https:\/\/admin.cnnbrasil.com.br\/wp-content\/uploads\/sites\/12\/2026\/03\/Fachada-SP-House-SXSW-2026-1024x576-1.jpeg?w=419&amp;h=283&amp;crop=0\" alt=\"\" width=\"419\" height=\"283\" \/><\/picture><\/div><figcaption class=\"featuredImage--caption text-neutral-500\"><span class=\"text-sm font-medium featuredImage--subtitle\">Organiza\u00e7\u00e3o espera que 20 mil pessoas passem pela SP House at\u00e9 18 de mar\u00e7o<\/span><span class=\"text-xs font-normal featuredImage--credits\">\u00a0 \u2022 Divulga\u00e7\u00e3o<\/span><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/header>\n<div class=\"text-lg w-full pt-6 font-light text-neutral-800 group-[.isActiveSource&gt;*]:text-xl md:pt-10 [&amp;&gt;*:not(.single-product)]:mx-auto [&amp;&gt;*:not(.single-product)]:max-w-2xl [&amp;_.gallery]:mb-4 [&amp;_p]:my-4 first:[&amp;_p]:mt-0 [&amp;_strong]:font-medium\" data-single-content=\"true\">\n<p class=\"my-5 break-words group-[.isActiveSource]:text-xl\">O que S\u00e3o Paulo tem a oferecer? O governo do estado quer responder a essa pergunta para a comunidade de inova\u00e7\u00e3o internacional. Por isso, pelo terceiro ano consecutivo, o poder p\u00fablico investe em uma grande ativa\u00e7\u00e3o no SXSW (South by Southwest), um dos maiores festivais de criatividade e inova\u00e7\u00e3o do mundo, que acontece at\u00e9 18 de mar\u00e7o na cidade de Austin, no Texas (EUA).<\/p>\n<p class=\"my-5 break-words group-[.isActiveSource]:text-xl\">Por quatro dias, a principal via do centro da cidade, a Congress Avenue, contar\u00e1 com a SP House. O espa\u00e7o faz parte da programa\u00e7\u00e3o oficial do evento e oferece tr\u00eas palcos de conte\u00fado e m\u00fasica, uma \u00e1rea para networking e, claro, o tradicional caf\u00e9 brasileiro.<\/p>\n<p class=\"my-5 break-words group-[.isActiveSource]:text-xl\">&#8220;Devemos receber 20 mil pessoas nos quatro dias em que estaremos com a casa aberta&#8221;, afirma Mar\u00edlia Marton, secret\u00e1ria de Cultura, Economia e Ind\u00fastria Criativa do Estado de S\u00e3o Paulo.<\/p>\n<p class=\"my-5 break-words group-[.isActiveSource]:text-xl\">Com o aumento do fluxo de visitantes, a estimativa \u00e9 superar os R$ 174 milh\u00f5es em\u00a0<a class=\"text-red-600 underline hover:text-red-500 font-medium break-words group-[.isActiveSource]:text-xl\" href=\"https:\/\/www.cnnbrasil.com.br\/esportes\/outros-esportes\/presidente-da-spturis-explica-como-arenas-impulsionam-turismo-em-sao-paulo\/\" target=\"_blank\" rel=\"noopener noreferrer\">neg\u00f3cios gerados<\/a>\u00a0na edi\u00e7\u00e3o anterior &#8211; montante alcan\u00e7ado quando o espa\u00e7o recebeu 15 mil pessoas de 64 pa\u00edses. Para este ano, a \u00e1rea da ativa\u00e7\u00e3o dobrou de tamanho, contando com tr\u00eas palcos simult\u00e2neos.<\/p>\n<p class=\"my-5 break-words group-[.isActiveSource]:text-xl\">E a concorr\u00eancia entre ativa\u00e7\u00f5es de Estados e pa\u00edses no evento \u00e9 grande: h\u00e1 casas da Inglaterra, da Alemanha e, inclusive, concorr\u00eancia interna com espa\u00e7os do Rio Grande do Sul e de Minas Gerais.<\/p>\n<h2 class=\"text-2xl my-5 font-bold break-words\">S\u00e3o Paulo como hub de inova\u00e7\u00e3o<\/h2>\n<p class=\"my-5 break-words group-[.isActiveSource]:text-xl\">O empenho para ocupar um espa\u00e7o de protagonismo no SXSW visa posicionar o estado como\u00a0<a class=\"text-red-600 underline hover:text-red-500 font-medium break-words group-[.isActiveSource]:text-xl\" href=\"https:\/\/www.cnnbrasil.com.br\/branded-content\/nacional\/sao-paulo-e-exemplo-de-requalificacao-urbana-e-atrai-investimentos\/\" target=\"_blank\" rel=\"noopener noreferrer\">centro de conhecimento e neg\u00f3cios<\/a>\u00a0para a comunidade internacional.<\/p>\n<p class=\"my-5 break-words group-[.isActiveSource]:text-xl\">&#8220;\u00c9 o momento em que S\u00e3o Paulo se coloca como o grande hub da Am\u00e9rica Latina nos temas em discuss\u00e3o aqui:\u00a0<a class=\"text-red-600 underline hover:text-red-500 font-medium break-words group-[.isActiveSource]:text-xl\" href=\"https:\/\/www.cnnbrasil.com.br\/tecnologia\/web-summit-reune-openai-nvidia-tiktok-e-mais-de-mil-startups-no-rio\/\" target=\"_blank\" rel=\"noopener noreferrer\">inova\u00e7\u00e3o, tecnologia, intelig\u00eancia artificial<\/a>, criatividade e resili\u00eancia humana&#8221;, diz Mar\u00edlia.<\/p>\n<p class=\"my-5 break-words group-[.isActiveSource]:text-xl\">\u00c0 frente do projeto desde o primeiro ano, a secret\u00e1ria entende que a SP House ganha for\u00e7a ao se tornar presen\u00e7a constante no festival.<\/p>\n<p class=\"my-5 break-words group-[.isActiveSource]:text-xl\">&#8220;Vir a um evento como este uma ou duas vezes \u00e9 importante. J\u00e1 consolidar essa participa\u00e7\u00e3o por tr\u00eas anos mostra que n\u00e3o somos aventureiros; traz um senso de confian\u00e7a a quem ainda conhece pouco do Brasil&#8221;, avalia.<\/p>\n<p class=\"my-5 break-words group-[.isActiveSource]:text-xl\">O espa\u00e7o paulista apresenta programa\u00e7\u00f5es exclusivas com alguns dos principais palestrantes do evento, como a futurista Amy Webb e o especialista em intelig\u00eancia artificial Ian Beacraft. Mais do que isso, os palcos servem como vitrine para que brasileiros apresentem solu\u00e7\u00f5es e neg\u00f3cios nascidos em solo nacional.<\/p>\n<p>Fonte: CNN<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Governo de S\u00e3o Paulo projeta mais de R$ 170 milh\u00f5es em neg\u00f3cios no SXSW Organiza\u00e7\u00e3o espera que 20 mil pessoas<\/p>\n","protected":false},"author":1,"featured_media":13440,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[3],"tags":[],"class_list":["post-13436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seu-bairro"],"_links":{"self":[{"href":"http:\/\/metropoleemfoco.com.br\/index.php?rest_route=\/wp\/v2\/posts\/13436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/metropoleemfoco.com.br\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/metropoleemfoco.com.br\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/metropoleemfoco.com.br\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/metropoleemfoco.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13436"}],"version-history":[{"count":2,"href":"http:\/\/metropoleemfoco.com.br\/index.php?rest_route=\/wp\/v2\/posts\/13436\/revisions"}],"predecessor-version":[{"id":13499,"href":"http:\/\/metropoleemfoco.com.br\/index.php?rest_route=\/wp\/v2\/posts\/13436\/revisions\/13499"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/metropoleemfoco.com.br\/index.php?rest_route=\/wp\/v2\/media\/13440"}],"wp:attachment":[{"href":"http:\/\/metropoleemfoco.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/metropoleemfoco.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13436"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/metropoleemfoco.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}