{"id":13339,"date":"2026-03-12T06:00:01","date_gmt":"2026-03-12T09:00:01","guid":{"rendered":"http:\/\/metropoleemfoco.com.br\/?p=13339"},"modified":"2026-03-15T16:17:29","modified_gmt":"2026-03-15T19:17:29","slug":"13339","status":"publish","type":"post","link":"http:\/\/metropoleemfoco.com.br\/?p=13339","title":{"rendered":"&#8216;Times Square&#8217;: tel\u00f5es luminosos s\u00e3o aprovados por comiss\u00e3o &#8216;guardi\u00e3&#8217; da Lei Cidade Limpa"},"content":{"rendered":"<div class=\"mc-article-header\">\n<div class=\"row content-head mc-column non-featured \">\n<div class=\"title\" data-block-type=\"title\" data-block-id=\"0\">\n<h1 class=\"content-head__title\">&#8216;Times Square&#8217;: tel\u00f5es luminosos s\u00e3o aprovados por comiss\u00e3o &#8216;guardi\u00e3&#8217; da Lei Cidade Limpa<\/h1>\n<\/div>\n<div class=\"medium-centered subtitle\">\n<h2 class=\"content-head__subtitle\">Pr\u00e9dios no cruzamento das avenidas S\u00e3o Jo\u00e3o e Ipiranga, no Centro, poder\u00e3o receber pain\u00e9is de led para publicidade e arte digital. Implanta\u00e7\u00e3o deve ter in\u00edcio em mar\u00e7o.<\/h2>\n<\/div>\n<\/div>\n<div class=\"content__signa-share mc-column\">\n<div class=\"content__signature\">\n<div class=\"content-publication-data\">\n<div class=\"content-publication-data__text\">\n<p class=\"content-publication-data__from\" title=\"Leonardo Zvarick\">Por\u00a0<a class=\"multi_signatures\" href=\"https:\/\/g1.globo.com\/autores\/leonardo-zvarick\/\">Leonardo Zvarick<\/a>, g1 SP\u00a0\u2014 S\u00e3o Paulo<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"glb-share-bar content__share-bar\">\n<div class=\"glb-share-bar_icons\">\n<div class=\"glb-share-bar_button-img\"><\/div>\n<div class=\"glb-share-bar_button-img\"><\/div>\n<div class=\"glb-share-bar_button-img\"><\/div>\n<\/div>\n<\/div>\n<div class=\"mc-summary mc-column\" data-block-type=\"summary\" data-block-id=\"1\">\n<details class=\"mc-summary-card bs-block--exclude-chunk-children\">\n<div class=\"mc-summary-card__summary-container\"><\/div>\n<div class=\"mc-summary-card__content\">\n<ul class=\"mc-summary-card__list\">\n<li class=\"mc-summary-card__item\">\n<div id=\"chunk-4nvhi\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">O projeto conhecido como &#8220;Times Square paulistana&#8221;, que prev\u00ea a instala\u00e7\u00e3o de grandes pain\u00e9is de led em ruas do Centro de S\u00e3o Paulo, foi aprovado pela Comiss\u00e3o de Prote\u00e7\u00e3o \u00e0 Paisagem Urbana (CPPU) ap\u00f3s um longo debate nesta quarta-feira (11).<\/p>\n<\/div>\n<\/div>\n<\/li>\n<li class=\"mc-summary-card__item\">\n<div id=\"chunk-aneg0\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">O \u00f3rg\u00e3o ligado \u00e0 Prefeitura de S\u00e3o Paulo funciona como &#8220;guardi\u00e3o&#8221; da Lei Cidade Limpa, tendo entre suas atribui\u00e7\u00f5es a regula\u00e7\u00e3o da publicidade externa na capital. O placar da vota\u00e7\u00e3o terminou em oito a seis.<\/p>\n<\/div>\n<\/div>\n<\/li>\n<li class=\"mc-summary-card__item\">\n<div id=\"chunk-dcsqu\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">A permiss\u00e3o pelo \u00f3rg\u00e3o era a \u00faltima etapa antes da libera\u00e7\u00e3o do projeto, que no m\u00eas passado recebeu aprova\u00e7\u00e3o do Conpresp, conselho de preserva\u00e7\u00e3o do patrim\u00f4nio da capital.<\/p>\n<\/div>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<\/details>\n<\/div>\n<\/div>\n<div class=\"mc-article-body\">\n<article>\n<div id=\"chunk-el6u7\">\n<div class=\"row medium-uncollapsed content-media content-photo\" data-block-type=\"backstage-photo\" data-block-id=\"2\">\n<div class=\" mc-column content-media__container\">\n<div class=\"content-media-container glb-skeleton-box\">\n<figure class=\"content-media-figure\"><img decoding=\"async\" class=\"i-amphtml-fill-content i-amphtml-replaced-content\" src=\"https:\/\/s2-g1.glbimg.com\/op-huASm79hx4jQorw4C3DmKdx4=\/0x0:1808x869\/984x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_59edd422c0c84a879bd37670ae4f538a\/internal_photos\/bs\/2023\/N\/n\/1Qm7HHSnmNZVuvBrtAxQ\/spo.jpeg\" sizes=\"(max-width: 1600px) 648px, 100vw\" srcset=\"https:\/\/s2-g1.glbimg.com\/x00aGaoQlxUmRQ9wayN4hDDQm_U=\/0x0:1808x869\/1000x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_59edd422c0c84a879bd37670ae4f538a\/internal_photos\/bs\/2023\/N\/n\/1Qm7HHSnmNZVuvBrtAxQ\/spo.jpeg 1000w, https:\/\/s2-g1.glbimg.com\/op-huASm79hx4jQorw4C3DmKdx4=\/0x0:1808x869\/984x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_59edd422c0c84a879bd37670ae4f538a\/internal_photos\/bs\/2023\/N\/n\/1Qm7HHSnmNZVuvBrtAxQ\/spo.jpeg 984w, https:\/\/s2-g1.glbimg.com\/wmWi7rs-k_TiZ_ojhECFsxaGkoU=\/0x0:1808x869\/640x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_59edd422c0c84a879bd37670ae4f538a\/internal_photos\/bs\/2023\/N\/n\/1Qm7HHSnmNZVuvBrtAxQ\/spo.jpeg 640w, https:\/\/s2-g1.glbimg.com\/n5l8UIdJgis0bw2dngcPSfMGhVM=\/0x0:1808x869\/600x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_59edd422c0c84a879bd37670ae4f538a\/internal_photos\/bs\/2023\/N\/n\/1Qm7HHSnmNZVuvBrtAxQ\/spo.jpeg 600w\" alt=\"Cruzamento das avenidas Ipiranga e S\u00e3o Jo\u00e3o, no centro de S\u00e3o Paulo \u2014 Foto: Reprodu\u00e7\u00e3o\/TV Globo\" \/><\/figure>\n<\/div>\n<p class=\"content-media__description \">Cruzamento das avenidas Ipiranga e S\u00e3o Jo\u00e3o, no centro de S\u00e3o Paulo \u2014 Foto: Reprodu\u00e7\u00e3o\/TV Globo<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"chunk-de1em\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"41\" data-block-id=\"3\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">O projeto conhecido como &#8220;Times Square paulistana&#8221;, que prev\u00ea a instala\u00e7\u00e3o de grandes pain\u00e9is de led em ruas do Centro de\u00a0<a class=\"\" href=\"https:\/\/g1.globo.com\/sp\/sao-paulo\/cidade\/sao-paulo\/\" data-mrf-link=\"https:\/\/g1.globo.com\/sp\/sao-paulo\/cidade\/sao-paulo\/\">S\u00e3o Paulo<\/a>, foi aprovado pela Comiss\u00e3o de Prote\u00e7\u00e3o \u00e0 Paisagem Urbana (CPPU) ap\u00f3s um longo debate nesta quarta-feira (11).<\/p>\n<\/div>\n<\/div>\n<div class=\"wall protected-content\">\n<div id=\"chunk-eftf8\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"35\" data-block-id=\"5\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">O \u00f3rg\u00e3o ligado \u00e0 Prefeitura de S\u00e3o Paulo funciona como &#8220;guardi\u00e3o&#8221; da Lei Cidade Limpa, tendo entre suas atribui\u00e7\u00f5es a regula\u00e7\u00e3o da publicidade externa na capital. O placar da vota\u00e7\u00e3o terminou em oito a seis.<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-a10ak\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"29\" data-block-id=\"6\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">O acordo estabelece que a publicidade\u00a0<strong>poder\u00e1 ocupar no m\u00e1ximo 30% do tempo de exibi\u00e7\u00e3o dos pain\u00e9is de led<\/strong>, sendo permitida apenas a identifica\u00e7\u00e3o institucional das marcas patrocinadoras.<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-fctgb\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"37\" data-block-id=\"8\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\"><strong>Os outros 70% ser\u00e3o destinados a informa\u00e7\u00f5es culturais e de utilidade p\u00fablica<\/strong>. Ser\u00e3o vetadas propagandas de varejo, jogos de azar e bets, exibi\u00e7\u00e3o de conte\u00fado adulto, imagens de viol\u00eancia e mensagens de teor pol\u00edtico ou religioso.<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-3q8ul\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"20\" data-block-id=\"9\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">\ud83d\udca1Os pain\u00e9is s\u00f3 poder\u00e3o ficar ligados das 5h \u00e0s 23h, para reduzir impactos da luminosidade \u00e0 vizinhan\u00e7a e ao tr\u00e2nsito.<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-1u8qq\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"36\" data-block-id=\"10\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">A iniciativa, batizada oficialmente de Boulevard S\u00e3o Jo\u00e3o, ser\u00e1 viabilizada por meio de um termo de coopera\u00e7\u00e3o. Esse mecanismo, previsto na Lei Cidade Limpa, permite a instala\u00e7\u00e3o de an\u00fancios publicit\u00e1rios em troca de contrapartidas ao munic\u00edpio.<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-f75np\">\n<div class=\"mc-column content-text active-extra-styles\" data-block-type=\"raw\" data-block-weight=\"38\" data-block-id=\"11\">\n<blockquote class=\"content-blockquote theme-border-color-primary-before\"><p>&#8220;N\u00e3o \u00e9 explora\u00e7\u00e3o de m\u00eddia exterior e sim a veicula\u00e7\u00e3o da marca de quem est\u00e1 viabilizando o projeto&#8221;, afirmou a presidente da CPPU, Regina Monteiro, ressaltando que o instrumento existe h\u00e1 20 anos, mas nunca saiu do papel.<\/p><\/blockquote>\n<\/div>\n<\/div>\n<div id=\"chunk-bnm28\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"69\" data-block-id=\"12\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">A<strong>\u00a0permiss\u00e3o pelo \u00f3rg\u00e3o era a \u00faltima etapa antes da libera\u00e7\u00e3o do projeto<\/strong>, que no m\u00eas passado recebeu aprova\u00e7\u00e3o do Conpresp, conselho de preserva\u00e7\u00e3o do patrim\u00f4nio da capital. A iniciativa de empres\u00e1rios da regi\u00e3o central tem apoio da gest\u00e3o Ricardo Nunes (MDB) , que disse ter a inten\u00e7\u00e3o de come\u00e7ar ainda em mar\u00e7o a instala\u00e7\u00e3o dos tel\u00f5es luminosos inspirados pelo famoso ponto tur\u00edstico de Nova York.<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-6mq3f\">\n<div class=\"cxm-block-video content-media mc-column \" data-block-type=\"backstage-video\" data-block-id=\"14\">\n<div class=\"cxm-block-video__container cxm-block-video__container--fallback \">\n<div class=\"cxm-block-video__player-fixer\">\n<article class=\"cxm-block-video__player-wrapper\">\n<section class=\"cxm-block-video__player\">\n<div class=\"cxm-block-video__placeholder\" data-video-id=\"13704434\"><img decoding=\"async\" class=\"cxm-block-video__thumb\" title=\"\" src=\"https:\/\/s03.video.glbimg.com\/x240\/13704434.jpg\" alt=\"\" \/><\/div>\n<\/section>\n<\/article>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"chunk-2fe70\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"49\" data-block-id=\"15\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">Os pain\u00e9is devem ser instalados em quatro edif\u00edcios no eixo das avenidas Ipiranga e S\u00e3o Jo\u00e3o: o Cine Paris Rep\u00fablica, o Edif\u00edcio Herculano de Almeida, a Galeria Sampa e o Edif\u00edcio New York. Por ser tombado, o Edif\u00edcio Independ\u00eancia, onde funciona o Bar Brahma, receber\u00e1 proje\u00e7\u00f5es em sua empena.<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-5jhi8\">\n<div class=\"mc-column content-text active-extra-styles\" data-block-type=\"raw\" data-block-weight=\"1\" data-block-id=\"16\">\n<div class=\"content-intertitle\">\n<h2>Contrapartidas<\/h2>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"chunk-el611\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"33\" data-block-id=\"17\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">O grupo F\u00e1brica de Bares, que \u00e9 dono do estabelecimento, foi respons\u00e1vel por apresentar o projeto \u00e0 prefeitura. Pelo acordo,\u00a0<strong>dever\u00e1 instalar novos mobili\u00e1rios e promover a restaura\u00e7\u00e3o de bens culturais da regi\u00e3o.<\/strong><\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-f826b\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"3\" data-block-id=\"18\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\"><strong>Empresa dever\u00e1 restaurar:<\/strong><\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-61e0d\">\n<div class=\"mc-column content-text active-extra-styles\" data-block-type=\"raw\" data-block-weight=\"29\" data-block-id=\"19\">\n<ul class=\"content-unordered-list\" data-mrf-recirculation=\"Mat\u00e9ria - Leia Tamb\u00e9m (Lista)\">\n<li>Fachada da Igreja Nossa Senhora do Ros\u00e1rio dos Homens Pretos, no Largo do Paissandu<\/li>\n<li>Monumento \u00e0 M\u00e3e Preta, no Largo do Paissandu<\/li>\n<li>Rel\u00f3gio de Nichile, na Pra\u00e7a Ant\u00f4nio Prado.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div id=\"chunk-33k7g\">\n<div class=\"row medium-uncollapsed content-media content-photo\" data-block-type=\"backstage-photo\" data-block-id=\"21\">\n<div class=\" mc-column content-media__container\">\n<div class=\"content-media-container glb-skeleton-box\">\n<figure class=\"content-media-figure\"><img decoding=\"async\" class=\"i-amphtml-fill-content i-amphtml-replaced-content\" src=\"https:\/\/s2-g1.glbimg.com\/izcp_9rEeoSv9_Qfcl7P7WNN1Xk=\/0x0:1200x3870\/984x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_59edd422c0c84a879bd37670ae4f538a\/internal_photos\/bs\/2026\/Y\/g\/IEEfu9TWerBmnGxTscVA\/260311-info-time-square-paulistana.jpg\" sizes=\"(max-width: 1600px) 648px, 100vw\" srcset=\"https:\/\/s2-g1.glbimg.com\/xpzIEz0cMcFHb9xP9dh8x6iHKTQ=\/0x0:1200x3870\/1000x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_59edd422c0c84a879bd37670ae4f538a\/internal_photos\/bs\/2026\/Y\/g\/IEEfu9TWerBmnGxTscVA\/260311-info-time-square-paulistana.jpg 1000w, https:\/\/s2-g1.glbimg.com\/izcp_9rEeoSv9_Qfcl7P7WNN1Xk=\/0x0:1200x3870\/984x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_59edd422c0c84a879bd37670ae4f538a\/internal_photos\/bs\/2026\/Y\/g\/IEEfu9TWerBmnGxTscVA\/260311-info-time-square-paulistana.jpg 984w, https:\/\/s2-g1.glbimg.com\/gBxJS1ZWEVV_x3XwRtdyU7I1UlI=\/0x0:1200x3870\/640x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_59edd422c0c84a879bd37670ae4f538a\/internal_photos\/bs\/2026\/Y\/g\/IEEfu9TWerBmnGxTscVA\/260311-info-time-square-paulistana.jpg 640w, https:\/\/s2-g1.glbimg.com\/kW2Sf3Sdj0Oll7zUSl7az-IfZ-g=\/0x0:1200x3870\/600x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_59edd422c0c84a879bd37670ae4f538a\/internal_photos\/bs\/2026\/Y\/g\/IEEfu9TWerBmnGxTscVA\/260311-info-time-square-paulistana.jpg 600w\" alt=\"\" \/><\/figure>\n<\/div>\n<p class=\"content-media__description \">\n<\/div>\n<\/div>\n<\/div>\n<div id=\"chunk-8h3gn\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"59\" data-block-id=\"22\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">O termo de coopera\u00e7\u00e3o tem prazo de tr\u00eas anos e prev\u00ea investimento anual de R$ 2 milh\u00f5es nas melhorias urbanas, que tamb\u00e9m incluem novos bancos e lixeiras no trecho da Avenida S\u00e3o Jo\u00e3o entre o Largo do Paissandu e a Pra\u00e7a J\u00falio de Mesquita. J\u00e1 o custo para implementa\u00e7\u00e3o dos tel\u00f5es \u00e9 estimado em aproximadamente R$ 42 milh\u00f5es.<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-b7tc6\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"35\" data-block-id=\"23\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">O empres\u00e1rio \u00c1lvado Aoas, s\u00f3cio da F\u00e1brica de Bares, acredita que o projeto pode atrair movimento \u00e0 regi\u00e3o central. Na reuni\u00e3o da CPPU, ele defendeu que os pain\u00e9is luminosos s\u00e3o importantes para viabilizar os investimentos.<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-2bb46\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"49\" data-block-id=\"24\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">&#8220;Algu\u00e9m tem que pagar essa conta de restauro, de recupera\u00e7\u00e3o. As est\u00e1tuas n\u00e3o est\u00e3o l\u00e1 s\u00f3 no material para ser preservadas, elas t\u00eam que ser vistas. Mas se as pessoas n\u00e3o transitarem na rua, ningu\u00e9m vai ver&#8221;, disse Aoas. O pre\u00e7o estimado das cotas de patroc\u00ednio n\u00e3o foi divulgado.<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-fr20s\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"48\" data-block-id=\"26\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">A empresa respons\u00e1vel pela proposta dever\u00e1 apresentar relat\u00f3rios mensais \u00e0 CPPU, que far\u00e1 monitoramento cont\u00ednuo e poder\u00e1 revogar a licen\u00e7a a qualquer momento caso identifique irregularidades. A permiss\u00e3o tem par\u00e2metros r\u00edgidos de luminosidade e hor\u00e1rios de funcionamento dos pain\u00e9is para minimizar o impacto \u00e0 vizinhan\u00e7a e ao tr\u00e2nsito.<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-c7dga\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"40\" data-block-id=\"27\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">Segundo a proposta, a interven\u00e7\u00e3o tem o objetivo de &#8220;promover a integra\u00e7\u00e3o visual entre a arquitetura hist\u00f3rica e exposi\u00e7\u00f5es de arte digital em led, com potencial para atrair novos p\u00fablicos, fomentar a economia criativa local e qualificar o espa\u00e7o urbano&#8221;.<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-2231h\">\n<div class=\"row medium-uncollapsed content-media content-photo\" data-block-type=\"backstage-photo\" data-block-id=\"28\">\n<div class=\" mc-column content-media__container\">\n<div class=\"content-media-container glb-skeleton-box\">\n<figure class=\"content-media-figure\"><img decoding=\"async\" class=\"i-amphtml-fill-content i-amphtml-replaced-content\" src=\"https:\/\/s2-g1.glbimg.com\/jtsiYnxQAhDaY2ORToAUHXVKhMM=\/0x0:1200x670\/984x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_59edd422c0c84a879bd37670ae4f538a\/internal_photos\/bs\/2026\/F\/s\/8zR9ZRR0OGKRTz41v55Q\/fotojet-15-.jpg\" sizes=\"(max-width: 1600px) 648px, 100vw\" srcset=\"https:\/\/s2-g1.glbimg.com\/ur3_2YvAvQB1JQql-40aO3H_VBo=\/0x0:1200x670\/1000x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_59edd422c0c84a879bd37670ae4f538a\/internal_photos\/bs\/2026\/F\/s\/8zR9ZRR0OGKRTz41v55Q\/fotojet-15-.jpg 1000w, https:\/\/s2-g1.glbimg.com\/jtsiYnxQAhDaY2ORToAUHXVKhMM=\/0x0:1200x670\/984x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_59edd422c0c84a879bd37670ae4f538a\/internal_photos\/bs\/2026\/F\/s\/8zR9ZRR0OGKRTz41v55Q\/fotojet-15-.jpg 984w, https:\/\/s2-g1.glbimg.com\/RDUwawit83e-HCH1q6swNLKnTRU=\/0x0:1200x670\/640x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_59edd422c0c84a879bd37670ae4f538a\/internal_photos\/bs\/2026\/F\/s\/8zR9ZRR0OGKRTz41v55Q\/fotojet-15-.jpg 640w, https:\/\/s2-g1.glbimg.com\/_vbgU2W5_ErkllISRhEXbOfKlmk=\/0x0:1200x670\/600x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_59edd422c0c84a879bd37670ae4f538a\/internal_photos\/bs\/2026\/F\/s\/8zR9ZRR0OGKRTz41v55Q\/fotojet-15-.jpg 600w\" alt=\"Montagem mostra projeto de tel\u00f5es luminosos nos edif\u00edcios New York, Herculano de Almeida e Galeria Sampa, no Centro de S\u00e3o Paulo \u2014 Foto: Divulga\u00e7\u00e3o\/Instituto Saras\u00e1\" \/><\/figure>\n<\/div>\n<p class=\"content-media__description \">Montagem mostra projeto de tel\u00f5es luminosos nos edif\u00edcios New York, Herculano de Almeida e Galeria Sampa, no Centro de S\u00e3o Paulo \u2014 Foto: Divulga\u00e7\u00e3o\/Instituto Saras\u00e1<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"chunk-7gcdk\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"29\" data-block-id=\"29\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">Em fevereiro, o prefeito Ricardo Nunes declarou que pode replicar o modelo para a Rua Santa Ifig\u00eania, famoso polo de com\u00e9rcio de produtos eletr\u00f4nicos, caso a iniciativa tenha sucesso.<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-esrus\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"47\" data-block-id=\"31\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Mat\u00e9ria - Links no Texto\">A Times Square, localizada em Nova York, \u00e9 um ponto tur\u00edstico conhecido pelos seus enormes tel\u00f5es de LED, letreiros luminosos e intensa vida urbana. Situada no cruzamento da Broadway com a 7\u00aa Avenida, em Manhattan, ela \u00e9 o cora\u00e7\u00e3o da regi\u00e3o teatral, das compras e do entretenimento.<\/p>\n<p>Fonte: G1<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#8216;Times Square&#8217;: tel\u00f5es luminosos s\u00e3o aprovados por comiss\u00e3o &#8216;guardi\u00e3&#8217; da Lei Cidade Limpa Pr\u00e9dios no cruzamento das avenidas S\u00e3o Jo\u00e3o<\/p>\n","protected":false},"author":1,"featured_media":13342,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[99],"tags":[],"class_list":["post-13339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sp"],"_links":{"self":[{"href":"http:\/\/metropoleemfoco.com.br\/index.php?rest_route=\/wp\/v2\/posts\/13339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/metropoleemfoco.com.br\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/metropoleemfoco.com.br\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/metropoleemfoco.com.br\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/metropoleemfoco.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13339"}],"version-history":[{"count":2,"href":"http:\/\/metropoleemfoco.com.br\/index.php?rest_route=\/wp\/v2\/posts\/13339\/revisions"}],"predecessor-version":[{"id":13418,"href":"http:\/\/metropoleemfoco.com.br\/index.php?rest_route=\/wp\/v2\/posts\/13339\/revisions\/13418"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/metropoleemfoco.com.br\/index.php?rest_route=\/wp\/v2\/media\/13342"}],"wp:attachment":[{"href":"http:\/\/metropoleemfoco.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/metropoleemfoco.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13339"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/metropoleemfoco.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}