{"id":10202,"date":"2025-10-07T20:19:26","date_gmt":"2025-10-07T23:19:26","guid":{"rendered":"https:\/\/metropoleemfoco.com.br\/?p=10202"},"modified":"2025-10-07T20:19:26","modified_gmt":"2025-10-07T23:19:26","slug":"clubes-da-europa-formam-alianca-para-combater-greenwashing-no-futebol","status":"publish","type":"post","link":"http:\/\/metropoleemfoco.com.br\/?p=10202","title":{"rendered":"Clubes da Europa formam alian\u00e7a para combater greenwashing no futebol"},"content":{"rendered":"<div class=\"row content-head non-featured \">\n<div class=\"title\" data-block-type=\"title\" data-block-id=\"0\">\n<h1 class=\"content-head__title\">Clubes da Europa formam alian\u00e7a para combater greenwashing no futebol<\/h1>\n<\/div>\n<div class=\"medium-centered subtitle\">\n<h2 class=\"content-head__subtitle\">Projeto GARFIELD ajuda clubes a serem fi\u00e9is a suas promessas, a\u00e7\u00f5es e responsabilidades sobre sustentabilidade, al\u00e9m de cobrarem maior transpar\u00eancia de patrocinadores<\/h2>\n<\/div>\n<\/div>\n<div><\/div>\n<div class=\"content__signa-share\">\n<div class=\"content__signature\">\n<div class=\"content-publication-data\">\n<div class=\"content-publication-data__text\">\n<p class=\"content-publication-data__from\" title=\"Rodrigo Lois*\">Por Rodrigo Lois*\u00a0\u2014 Londres, Inglaterra<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"content__share-bar content__share-bar--cloned\" data-position=\"upper\"><\/div>\n<\/div>\n<hr class=\"content__divider \" \/>\n<div class=\"summary-section\"><\/div>\n<div class=\"mc-article-body\">\n<article>\n<div id=\"chunk-b9deg\">\n<div class=\"mc-column content-text active-extra-styles active-capital-letter\" data-block-type=\"unstyled\" data-block-weight=\"56\" data-block-id=\"2\">\n<p class=\" content-text__container theme-color-primary-first-letter\" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Artigo - Link no Texto\"><em>Greenwashing,<\/em>\u00a0ou lavagem verde, em portugu\u00eas, \u00e9 uma estrat\u00e9gia de marketing na qual empresas promovem marcas, produtos ou servi\u00e7os como ambientalmente respons\u00e1veis mas sem cumprir isso na verdade.\u00a0<strong>A grosso modo, \u00e9 enganar sobre ser ecol\u00f3gico e sustent\u00e1vel.\u00a0<\/strong><span class=\"highlight highlighted\">E um projeto inovador promete combater esse problema no futebol da Europa, epicentro da ind\u00fastria da bola.<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"wall protected-content\">\n<div id=\"chunk-48muu\">\n<div class=\"cxm-video-block mc-column  content-media content-video\" data-block-type=\"backstage-video\" data-block-id=\"4\">\n<div class=\"content-media__container\">\n<div class=\"content-video__bigger-player-description-fixer\">\n<article class=\"content-video\">\n<section class=\"content-video__video-container\">\n<div class=\"content-video__video\">\n<div class=\"content-video__placeholder\" data-video-id=\"13980704\"><img decoding=\"async\" class=\"content-video__placeholder__thumb\" title=\"Conhe\u00e7a o Projeto GARFIELD, que combate o greenwashing no futebol da Europa\" src=\"https:\/\/s01.video.glbimg.com\/x240\/13980704.jpg\" alt=\"Conhe\u00e7a o Projeto GARFIELD, que combate o greenwashing no futebol da Europa\" \/><\/p>\n<div>\n<div id=\"wp3-player-1\" class=\"clappr-player\" tabindex=\"9999\" data-player=\"\">\n<div class=\"dfp-ad-overlay dfp-ad-overlay--poster-mode\"><\/div>\n<div class=\"media-control media-control-hide h720 w960\">\n<div class=\"media-control-panel\">\n<div class=\"media-control-panel__modal\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/article>\n<\/div>\n<div class=\"bs-block-video__container\">\n<p class=\"codex-caption codex-caption--small\">Conhe\u00e7a o Projeto GARFIELD, que combate o greenwashing no futebol da Europa<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"chunk-1sf34\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"64\" data-block-id=\"5\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Artigo - Link no Texto\">No futebol,\u00a0<strong>o\u00a0<\/strong><strong><em>greenwashing\u00a0<\/em><\/strong><strong>costuma andar de m\u00e3os dadas com o\u00a0<\/strong><strong><em>sportswashing<\/em><\/strong>. Esse \u00e9 o termo usado para falar de casos em que governos ou empresas investem pesado no esporte para melhorar sua reputa\u00e7\u00e3o \u2014 e tirar do horizonte m\u00e1s a\u00e7\u00f5es.\u00a0<span class=\"highlight highlighted\">A combina\u00e7\u00e3o dos dois acontece quando o dinheiro vai para marketing no esporte e tenta ocultar a imagem de poluidor do planeta.<\/span><\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-84u24\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"42\" data-block-id=\"7\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Artigo - Link no Texto\"><span class=\"highlight highlighted\">A Fifa, por exemplo, foi criticada por atletas e organiza\u00e7\u00f5es de direitos humanos e ambientais pelo patroc\u00ednio recebido da Aramco (estimado em US$ 100 milh\u00f5es por ano), companhia de petr\u00f3leo da Ar\u00e1bia Saudita<\/span>,\u00a0<a class=\"\" href=\"https:\/\/www.forbes.com\/sites\/vitascarosella\/2025\/10\/03\/fifa-formula-1-icc-under-fire-for-aramco-sponsorships\/\" target=\"_blank\" rel=\"noopener\" data-mrf-link=\"https:\/\/www.forbes.com\/sites\/vitascarosella\/2025\/10\/03\/fifa-formula-1-icc-under-fire-for-aramco-sponsorships\/\"><strong>como revelou a revista &#8220;Forbes&#8221; na semana passada.<\/strong><\/a><\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-7hrnl\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"53\" data-block-id=\"8\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Artigo - Link no Texto\">A estatal \u00e9 acusada de n\u00e3o cumprir as obriga\u00e7\u00f5es do Acordo de Paris sobre a redu\u00e7\u00e3o de emiss\u00e3o de gases do efeito estufa. Trata-se da petrol\u00edfera que mais emite g\u00e1s carb\u00f4nico em todo o mundo,\u00a0<a class=\"\" href=\"https:\/\/influencemap.org\/briefing\/The-Carbon-Majors-Database-2023-Update-31397\" target=\"_blank\" rel=\"noopener\" data-mrf-link=\"https:\/\/influencemap.org\/briefing\/The-Carbon-Majors-Database-2023-Update-31397\"><strong>segundo levantamento da organiza\u00e7\u00e3o Influence Map<\/strong><\/a>.<strong>\u00a0Se fosse um pa\u00eds, ficaria em quarto lugar no ranking mundial.<\/strong><\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-3nq7s\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"14\" data-block-id=\"9\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Artigo - Link no Texto\"><a class=\"\" href=\"https:\/\/ge.globo.com\/futebol\/futebol-internacional\/noticia\/2024\/09\/21\/sportswashing-futebol-recebe-r-54-bilhoes-de-patrocinio-do-setor-de-combustiveis-fosseis.ghtml\" data-mrf-link=\"https:\/\/ge.globo.com\/futebol\/futebol-internacional\/noticia\/2024\/09\/21\/sportswashing-futebol-recebe-r-54-bilhoes-de-patrocinio-do-setor-de-combustiveis-fosseis.ghtml\"><strong>+ Sportswashing: futebol recebe R$ 5,4 bilh\u00f5es de patroc\u00ednio do setor de combust\u00edveis f\u00f3sseis<\/strong><\/a><\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-dv9rn\">\n<div class=\"row medium-uncollapsed content-media content-photo\" data-block-type=\"backstage-photo\" data-block-id=\"10\">\n<div class=\" mc-column  content-media__container\">\n<div class=\"content-media-container glb-skeleton-box\">\n<figure class=\"content-media-figure\"><img decoding=\"async\" class=\"i-amphtml-fill-content i-amphtml-replaced-content\" src=\"https:\/\/s2-ge.glbimg.com\/LY1C7PECv9zxWH_uROPqJTBbvuc=\/0x0:1024x683\/984x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_bc8228b6673f488aa253bbcb03c80ec5\/internal_photos\/bs\/2025\/2\/A\/iwOKotT2GsSwO2YMUEZg\/gettyimages-2190598840.jpg\" sizes=\"(max-width: 1366px) 648px, 100vw\" srcset=\"https:\/\/s2-ge.glbimg.com\/Uwb-EfS0xnB2RVj8lq46hsL7bQQ=\/0x0:1024x683\/1000x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_bc8228b6673f488aa253bbcb03c80ec5\/internal_photos\/bs\/2025\/2\/A\/iwOKotT2GsSwO2YMUEZg\/gettyimages-2190598840.jpg 1000w, https:\/\/s2-ge.glbimg.com\/LY1C7PECv9zxWH_uROPqJTBbvuc=\/0x0:1024x683\/984x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_bc8228b6673f488aa253bbcb03c80ec5\/internal_photos\/bs\/2025\/2\/A\/iwOKotT2GsSwO2YMUEZg\/gettyimages-2190598840.jpg 984w, https:\/\/s2-ge.glbimg.com\/9rK98YHYjYfUYQv4hdmmzunRYlo=\/0x0:1024x683\/640x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_bc8228b6673f488aa253bbcb03c80ec5\/internal_photos\/bs\/2025\/2\/A\/iwOKotT2GsSwO2YMUEZg\/gettyimages-2190598840.jpg 640w, https:\/\/s2-ge.glbimg.com\/Q9RDBIYeHgVsTSGdlNt-Frg_RWQ=\/0x0:1024x683\/600x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_bc8228b6673f488aa253bbcb03c80ec5\/internal_photos\/bs\/2025\/2\/A\/iwOKotT2GsSwO2YMUEZg\/gettyimages-2190598840.jpg 600w\" alt=\"Vini Jr ao lado de Khalid Al Zamil, vice-presidente de Rela\u00e7\u00f5es P\u00fablicas da Aramco \u2014 Foto: Getty Images\" \/><\/figure>\n<\/div>\n<p class=\"content-media__description  \">Vini Jr ao lado de Khalid Al Zamil, vice-presidente de Rela\u00e7\u00f5es P\u00fablicas da Aramco \u2014 Foto: Getty Images<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"chunk-anrfe\">\n<div class=\"content-ads content-ads--reveal\" data-block-type=\"ads\" data-block-id=\"11\">\n<div id=\"banner_materia__bc6d7085-35c7-4a51-b347-ee86a3aaaf92\">\n<div id=\"google_ads_iframe_\/95377733\/tvg_GE\/Futebol_Internacional_5__container__\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"chunk-bab6o\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"42\" data-block-id=\"12\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Artigo - Link no Texto\"><span class=\"highlight highlighted\">Para combater esse problema que impacta o futebol, a Universidade Scuola Superiore Sant&#8217;Anna, de Pisa, criou o Projeto GARFIELD<\/span>, em associa\u00e7\u00e3o com quatro clubes da Europa: Aris FC, da Gr\u00e9cia;\u00a0<a class=\"\" href=\"https:\/\/globoesporte.globo.com\/equipe\/futebol\/futebol-internacional\/futebol-espanhol\/real-betis.html\" data-mrf-link=\"https:\/\/globoesporte.globo.com\/equipe\/futebol\/futebol-internacional\/futebol-espanhol\/real-betis.html\">Betis<\/a>, da Espanha, Hofffenheim, da Alemanha; e o\u00a0<a class=\"\" href=\"https:\/\/globoesporte.globo.com\/equipe\/futebol\/futebol-internacional\/futebol-portugues\/porto.html\" data-mrf-link=\"https:\/\/globoesporte.globo.com\/equipe\/futebol\/futebol-internacional\/futebol-portugues\/porto.html\">Porto<\/a>, de Portugal.<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-bhr4v\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"53\" data-block-id=\"13\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Artigo - Link no Texto\">\u2014\u00a0<em>Greenwashing\u00a0<\/em>\u00e9 um problema crescente n\u00e3o s\u00f3 no futebol, mas em outros setores econ\u00f4micos. Organiza\u00e7\u00f5es esportivas ou n\u00e3o querem comunicar a\u00e7\u00f5es sustent\u00e1veis o quanto antes, mas precisam entender que para isso precisam sustent\u00e1-las com informa\u00e7\u00f5es s\u00f3lidas \u2014 comentou o professor Tiberio Daddi, da Universidade Scuola Superiore Sant&#8217;Anna, coordenador do projeto, ao\u00a0<a class=\"\" href=\"https:\/\/ge.globo.com\/\" data-mrf-link=\"https:\/\/ge.globo.com\/\"><strong>ge<\/strong><\/a>.<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-3a8lo\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"20\" data-block-id=\"14\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Artigo - Link no Texto\">Tamb\u00e9m faz parte do cons\u00f3rcio a organiza\u00e7\u00e3o Sport Positive, que ajuda a comunidade do esporte a aumentar suas ambi\u00e7\u00f5es clim\u00e1ticas.<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-76b3f\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"62\" data-block-id=\"15\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Artigo - Link no Texto\">\u2014 Acredito que um grande desafio para organiza\u00e7\u00f5es esportivas, do futebol, sobre\u00a0<em>greenwashing\u00a0<\/em>\u00e9 que, em muitos casos, a sustentabilidade n\u00e3o est\u00e1 t\u00e3o integrada internamente quanto poderia estar, em todos os departamentos. Isso pode levar a um\u00a0<em>greenwashing\u00a0<\/em>acidental: uma decis\u00e3o em outra \u00e1rea da organiza\u00e7\u00e3o ofusca o trabalho da equipe ESG \u2014 disse Claire Poole, fundadora e CEO da Sport Positive.<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-ji9n\">\n<div class=\"row medium-uncollapsed content-media content-photo\" data-block-type=\"backstage-photo\" data-block-id=\"17\">\n<div class=\" mc-column  content-media__container\">\n<div class=\"content-media-container glb-skeleton-box\">\n<figure class=\"content-media-figure\"><img decoding=\"async\" class=\"i-amphtml-fill-content i-amphtml-replaced-content\" src=\"https:\/\/s2-ge.glbimg.com\/UDyTbO9AbU9ly7qTDEhabLonbM0=\/0x0:1784x1038\/984x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_bc8228b6673f488aa253bbcb03c80ec5\/internal_photos\/bs\/2025\/g\/r\/1CI1INRgupdo9cDl7PJw\/fifa-2022.png\" sizes=\"(max-width: 1366px) 648px, 100vw\" srcset=\"https:\/\/s2-ge.glbimg.com\/zixseYbNuxCy5H5e8F401VklM1Y=\/0x0:1784x1038\/1000x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_bc8228b6673f488aa253bbcb03c80ec5\/internal_photos\/bs\/2025\/g\/r\/1CI1INRgupdo9cDl7PJw\/fifa-2022.png 1000w, https:\/\/s2-ge.glbimg.com\/UDyTbO9AbU9ly7qTDEhabLonbM0=\/0x0:1784x1038\/984x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_bc8228b6673f488aa253bbcb03c80ec5\/internal_photos\/bs\/2025\/g\/r\/1CI1INRgupdo9cDl7PJw\/fifa-2022.png 984w, https:\/\/s2-ge.glbimg.com\/2LJftWRYc156kCugs4_c7HF9Bh4=\/0x0:1784x1038\/640x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_bc8228b6673f488aa253bbcb03c80ec5\/internal_photos\/bs\/2025\/g\/r\/1CI1INRgupdo9cDl7PJw\/fifa-2022.png 640w, https:\/\/s2-ge.glbimg.com\/8w60_yEesDfLfWlB5kbDvjkKMdo=\/0x0:1784x1038\/600x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_bc8228b6673f488aa253bbcb03c80ec5\/internal_photos\/bs\/2025\/g\/r\/1CI1INRgupdo9cDl7PJw\/fifa-2022.png 600w\" alt=\"Gianni Infantino, presidente da Fifa, prometeu uma Copa de 2022 neutra em emiss\u00f5es de carbono \u2014 Foto: Divulga\u00e7\u00e3o \/ Fifa\" \/><\/figure>\n<\/div>\n<p class=\"content-media__description  \">Gianni Infantino, presidente da Fifa, prometeu uma Copa de 2022 neutra em emiss\u00f5es de carbono \u2014 Foto: Divulga\u00e7\u00e3o \/ Fifa<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"chunk-8hl8o\">\n<div class=\"content-ads content-ads--reveal\" data-block-type=\"ads\" data-block-id=\"18\">\n<div id=\"banner_materia__c4eb14e3-0617-457e-b812-457a782c0c0b\">\n<div id=\"google_ads_iframe_\/95377733\/tvg_GE\/Futebol_Internacional_6__container__\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"chunk-2nnve\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"34\" data-block-id=\"19\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Artigo - Link no Texto\">O acr\u00f4nimo GARFIELD significa, em portugu\u00eas:\u00a0<span class=\"highlight highlighted\"><em>greenwashing<\/em><\/span><span class=\"highlight highlighted\">\u00a0evitado por meio de relat\u00f3rios: iniciativa do futebol para l\u00edderes ambientais desenvolverem.<\/span>\u00a0\u00c9\u00a0<strong>ser transparente sobre a\u00e7\u00f5es de sustentabilidade<\/strong>\u00a0para evitar falsos discursos de responsabilidade ambiental.<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-2id2\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"62\" data-block-id=\"20\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Artigo - Link no Texto\">\u2014\u00a0<span class=\"highlight highlighted\">Transpar\u00eancia \u00e9 fundamental para impulsionar clubes a trabalharem o impacto concreto de seus projetos e atividades, e n\u00e3o se concentrar unicamente na parte midi\u00e1tica<\/span>. \u00c9 importante que as comunica\u00e7\u00f5es ambientais se baseiem em dados concretos, fundamentos s\u00f3lidos. Isso permite a elementos externos, como torcedores e patrocinadores, avaliarem corretamente o compromisso dos clubes \u2014 comentou Fausto Scaldaferri, especialista de sustentabilidade do Betis.<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-5fpe\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"65\" data-block-id=\"21\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Artigo - Link no Texto\"><span class=\"highlight highlighted\">Iniciado em janeiro deste ano, o projeto recebe financiamento da Uni\u00e3o Europeia (UE) e tem previs\u00e3o de 30 meses de dura\u00e7\u00e3o.<\/span>\u00a0Mas a inten\u00e7\u00e3o \u00e9 abri-lo para mais clubes e ir al\u00e9m desses 30 meses. Os trabalhos est\u00e3o na fase de estudo das informa\u00e7\u00f5es e alega\u00e7\u00f5es de v\u00e1rios clubes europeus,\u00a0<strong>para apurar poss\u00edveis riscos de\u00a0<\/strong><strong><em>greenwashing<\/em><\/strong>\u00a0e, por outro lado, encontrar exemplos positivos no mercado.<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-7k4n5\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"79\" data-block-id=\"22\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Artigo - Link no Texto\">\u2014\u00a0<span class=\"highlight highlighted\">O<\/span><span class=\"highlight highlighted\"><em>\u00a0greenwashing<\/em><\/span><span class=\"highlight highlighted\">\u00a0afeta a credibilidade dos clubes: quando se comunica algo que n\u00e3o \u00e9 totalmente verdadeiro ou \u00e9 exagerado, os torcedores, patrocinadores e at\u00e9 os reguladores perdem confian\u00e7a<\/span>. H\u00e1 a quest\u00e3o legal e regulat\u00f3ria, e h\u00e1 ainda o desperd\u00edcio de recursos. Em vez de investir em medidas concretas para reduzir o impacto ambiental, pode-se cair na tenta\u00e7\u00e3o de gastar em campanhas de marketing que n\u00e3o mudam nada \u2014 disse Tereza Santos, respons\u00e1vel pela \u00e1rea de sustentabilidade do Porto.<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-ee9q\">\n<div class=\"content-ads content-ads--reveal\" data-block-type=\"ads\" data-block-id=\"23\">\n<div id=\"banner_materia__02c93d51-12f8-41e0-b017-76c4e33a47d5\">\n<div id=\"google_ads_iframe_\/95377733\/tvg_GE\/Futebol_Internacional_7__container__\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"chunk-8kbrj\">\n<div class=\"cxm-video-block mc-column  content-media content-video\" data-block-type=\"backstage-video\" data-block-id=\"25\">\n<div class=\"content-media__container\">\n<div class=\"content-video__bigger-player-description-fixer\">\n<article class=\"content-video\">\n<section class=\"content-video__video-container\">\n<div class=\"content-video__video\">\n<div class=\"content-video__placeholder\" data-video-id=\"13921909\"><img decoding=\"async\" class=\"content-video__placeholder__thumb\" title=\"O que \u00e9 greenwashing?\" src=\"https:\/\/s02.video.glbimg.com\/x240\/13921909.jpg\" alt=\"O que \u00e9 greenwashing?\" \/><\/div>\n<\/div>\n<\/section>\n<\/article>\n<\/div>\n<div class=\"bs-block-video__container\">\n<p class=\"codex-caption codex-caption--small\">O que \u00e9 greenwashing?<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"chunk-7f654\">\n<div class=\"mc-column content-text active-extra-styles\">\n<div class=\"quote__image\"><\/div>\n<div class=\"quote__caption\"><span class=\"codex-quote codex-quote--medium\">O greenwashing atrasa mudan\u00e7as reais e prejudica o pr\u00f3prio ambiente e as comunidades ligadas ao esporte&#8221;.<\/span><\/div>\n<div class=\"quote__author\"><span class=\"codex-caption codex-caption--large\">\u2014 Tereza Santos, respons\u00e1vel pela \u00e1rea de sustentabilidade do Porto.<\/span><\/div>\n<\/div>\n<\/div>\n<div id=\"chunk-bbh6b\">\n<div class=\"content-ads content-ads--reveal\" data-block-type=\"ads\" data-block-id=\"26\">\n<div id=\"banner_materia__a1a6a9d3-a7c4-404d-a0db-d5f5ac71d4d0\">\n<div id=\"google_ads_iframe_\/95377733\/tvg_GE\/Futebol_Internacional_8__container__\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"chunk-91iuf\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"43\" data-block-id=\"27\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Artigo - Link no Texto\"><span class=\"highlight highlighted\">A iniciativa tamb\u00e9m vai criar uma ferramenta espec\u00edfica para ajudar clubes a comunicarem corretamente os seus dados<\/span>, al\u00e9m de ajudar na forma\u00e7\u00e3o de funcion\u00e1rios e promover eventos sobre transpar\u00eancia no esporte. O encontro mais recente do grupo foi em junho, na Alemanha.<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-2c4n6\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"30\" data-block-id=\"28\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Artigo - Link no Texto\">Relat\u00f3rios bem elaborados sobre sustentabilidade obrigam os clubes a cobrar mais informa\u00e7\u00f5es de seus fornecedores, o que gera um c\u00edrculo virtuoso de aten\u00e7\u00e3o ao tema, segundo integrantes do GARFIELD.<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-3r700\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"56\" data-block-id=\"29\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Artigo - Link no Texto\">Esse programa busca ajudar os clubes a seguir a Diretiva de Relat\u00f3rios de Sustentabilidade Corporativa (CSRD), legisla\u00e7\u00e3o que entrou em vigor na UE em janeiro de 2023.\u00a0<span class=\"highlight highlighted\">A lei exige que empresas relatem o impactos das suas atividades corporativas no meio ambiente e na sociedade.<\/span>\u00a0<strong>A ind\u00fastria do futebol europeu ter\u00e1 que cumprir isso at\u00e9 2028.<\/strong><\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-6dcsm\">\n<div class=\"row medium-uncollapsed content-media content-photo\" data-block-type=\"backstage-photo\" data-block-id=\"30\">\n<div class=\" mc-column  content-media__container\">\n<div class=\"content-media-container glb-skeleton-box\">\n<figure class=\"content-media-figure\"><img decoding=\"async\" class=\"i-amphtml-fill-content i-amphtml-replaced-content\" src=\"https:\/\/s2-ge.glbimg.com\/vB7G6RIuQOIUJDQ29B2M05a4SP8=\/0x0:3266x2177\/984x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_bc8228b6673f488aa253bbcb03c80ec5\/internal_photos\/bs\/2025\/n\/X\/5cXUD0ThuEyxqAnqzY3Q\/gettyimages-2217543197.jpg\" sizes=\"(max-width: 1366px) 648px, 100vw\" srcset=\"https:\/\/s2-ge.glbimg.com\/uOIu5fnpitMUeYbyzeHx4tWjYl0=\/0x0:3266x2177\/1000x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_bc8228b6673f488aa253bbcb03c80ec5\/internal_photos\/bs\/2025\/n\/X\/5cXUD0ThuEyxqAnqzY3Q\/gettyimages-2217543197.jpg 1000w, https:\/\/s2-ge.glbimg.com\/vB7G6RIuQOIUJDQ29B2M05a4SP8=\/0x0:3266x2177\/984x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_bc8228b6673f488aa253bbcb03c80ec5\/internal_photos\/bs\/2025\/n\/X\/5cXUD0ThuEyxqAnqzY3Q\/gettyimages-2217543197.jpg 984w, https:\/\/s2-ge.glbimg.com\/txcFztbhDR_DQU96AxjOFD90ZwI=\/0x0:3266x2177\/640x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_bc8228b6673f488aa253bbcb03c80ec5\/internal_photos\/bs\/2025\/n\/X\/5cXUD0ThuEyxqAnqzY3Q\/gettyimages-2217543197.jpg 640w, https:\/\/s2-ge.glbimg.com\/hPZ9Y8A0MhDmCFEUFKqxnmmSCZw=\/0x0:3266x2177\/600x0\/smart\/filters:strip_icc()\/i.s3.glbimg.com\/v1\/AUTH_bc8228b6673f488aa253bbcb03c80ec5\/internal_photos\/bs\/2025\/n\/X\/5cXUD0ThuEyxqAnqzY3Q\/gettyimages-2217543197.jpg 600w\" alt=\"Companhias a\u00e9reas como a Qatar Airways investem pesado no patroc\u00ednio a clubes da Europa \u2014 Foto: Getty Images\" \/><\/figure>\n<\/div>\n<p class=\"content-media__description  \">Companhias a\u00e9reas como a Qatar Airways investem pesado no patroc\u00ednio a clubes da Europa \u2014 Foto: Getty Images<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"chunk-6r32b\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"39\" data-block-id=\"33\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Artigo - Link no Texto\">De acordo com\u00a0<a class=\"\" href=\"https:\/\/journal.igiinsight.com\/index.php\/gimer\/article\/view\/22\/24\" target=\"_blank\" rel=\"noopener\" data-mrf-link=\"https:\/\/journal.igiinsight.com\/index.php\/gimer\/article\/view\/22\/24\"><strong>estudo publicado neste ano<\/strong><\/a>\u00a0por pesquisadores das universidades de Toulon, Groningen e Dortmund, com base em dados de 2010 a 2024,\u00a0<span class=\"highlight highlighted\">dos chamados &#8220;patroc\u00ednios verdes&#8221; no esporte, 23% eram superficiais.<\/span>\u00a0Os considerados aut\u00eanticos tamb\u00e9m eram 23%.<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-79ir7\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"57\" data-block-id=\"34\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Artigo - Link no Texto\">H\u00e1 discuss\u00e3o sobre se esses poluidores exploram o futebol de forma estrat\u00e9gica e sistem\u00e1tica s\u00f3 para fins de\u00a0<em>greenwashing,\u00a0<\/em>e os grandes clubes da Europa n\u00e3o costumam ser acusados de mentir sobre seus dados de sustentabilidade.\u00a0<span class=\"highlight highlighted\">Mas isso n\u00e3o muda a quest\u00e3o: o quanto essas empresas e o futebol em si levam a s\u00e9rio suas preocupa\u00e7\u00f5es ambientais?<\/span><\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-1u6l8\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"92\" data-block-id=\"35\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Artigo - Link no Texto\">\u2014 Se voc\u00ea perguntar: clubes ignoram ou banalizam suas obriga\u00e7\u00f5es ambientais, ou s\u00e3o c\u00famplices em ajudar outras organiza\u00e7\u00f5es a desviar a aten\u00e7\u00e3o de seus hist\u00f3ricos ambientais ruins? Sim. Podemos dizer que clubes de futebol est\u00e3o associados ao\u00a0<em>greenwashing<\/em>. Mas em vez de debater se isso \u00e9 ou n\u00e3o\u00a0<em>greenwashing<\/em>,\u00a0<span class=\"highlight highlighted\">parece muito mais importante para o futebol cortar o cord\u00e3o umbilical com os poluidores e, ao mesmo tempo, colocar a casa em ordem para que, como ind\u00fastria, melhore significativamente sua pr\u00f3pria pegada ambiental\u00a0<\/span>\u2014 comentou Simon Chadwick, professor de esporte e economia geopol\u00edtica.<\/p>\n<\/div>\n<\/div>\n<div id=\"chunk-3pgkf\">\n<div class=\"mc-column content-text active-extra-styles\">\n<div class=\"quote__image\"><\/div>\n<div class=\"quote__caption\"><span class=\"codex-quote codex-quote--medium\">Enquanto o futebol \u00e9 fascinado por dinheiro, empresas como as grandes petrol\u00edferas continuar\u00e3o a pagar e a colher os benef\u00edcios. &#8220;<\/span><\/div>\n<div class=\"quote__author\"><span class=\"codex-caption codex-caption--large\">\u2014 Simon Chadwick, professor de esporte e economia geopol\u00edtica da SKEMA.<\/span><\/div>\n<\/div>\n<\/div>\n<div data-track-category=\"multicontent\" data-track-action=\"multicontent\" data-track-noninteraction=\"false\" data-track-scroll=\"ultimo chunk conteudo\" data-track-value=\"view\" data-mrf-recirculation=\"Artigo - Multicontent\">\n<div id=\"chunk-2tidn\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"35\" data-block-id=\"37\">\n<p class=\" content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\" data-mrf-recirculation=\"Artigo - Link no Texto\"><em>* O rep\u00f3rter viaja a convite da organiza\u00e7\u00e3o Sport Positive, que ajuda a comunidade do esporte a aumentar suas ambi\u00e7\u00f5es clim\u00e1ticas. O Sport Positive Summit 2025 tem o apoio do COI e da ONU.<\/p>\n<p><\/em>Fonte: Ge<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Clubes da Europa formam alian\u00e7a para combater greenwashing no futebol Projeto GARFIELD ajuda clubes a serem fi\u00e9is a suas promessas,<\/p>\n","protected":false},"author":1,"featured_media":10224,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[1],"tags":[],"class_list":["post-10202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geral"],"_links":{"self":[{"href":"http:\/\/metropoleemfoco.com.br\/index.php?rest_route=\/wp\/v2\/posts\/10202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/metropoleemfoco.com.br\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/metropoleemfoco.com.br\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/metropoleemfoco.com.br\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/metropoleemfoco.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10202"}],"version-history":[{"count":1,"href":"http:\/\/metropoleemfoco.com.br\/index.php?rest_route=\/wp\/v2\/posts\/10202\/revisions"}],"predecessor-version":[{"id":10225,"href":"http:\/\/metropoleemfoco.com.br\/index.php?rest_route=\/wp\/v2\/posts\/10202\/revisions\/10225"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/metropoleemfoco.com.br\/index.php?rest_route=\/wp\/v2\/media\/10224"}],"wp:attachment":[{"href":"http:\/\/metropoleemfoco.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/metropoleemfoco.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10202"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/metropoleemfoco.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}